Fura Fura, a Japanese word, means ‘flapping of a cloth in the breeze’ or the ‘gurgling of a gourd in a stream’. Evoking that spirit of let-go, we bring you our carefree and fluid pastel and organza dresses inspired from spontaneous expressions and simple joyful creativity. It is a prismatic voyage in pastel sunset colours made with hand crafted techniques like tie-dye, marbling, and block printing. Swirling marble prints joyously dance, over which flowers bloom. The happy pastel dresses burst with blossoms, gathers, layers, bows, polka dots and poet sleeves. The vintage inspired smocked organza dresses with dense forest prints are dreamy and nostalgic.
Fura Fura is about the joy of freedom, expressing the carefree and fluid movement of the human spirit as it immerses in nature, just like the unhindered movement of a fabric in the breeze. This collection captures the essence of nature’s free flowing and uneven patterns expressed through traditional tie-dye and marbling techniques with contemporary twists. The vibrant multi-colored organza, chanderi and cotton dresses in pastel shades of yellow, pink and purple express the spontaneous, whimsical and charming side of feminine energy effortlessly.
It will bring memories of summer holidays playing with marbles, eating cotton candy at the local fair and the nature-filled, slow days by a rivulet. The layering of the prints on tie-dye patterns creates a ripple effect on feather-light natural organzas and chanderis. Colours blend together to form new ombres and float with lovely wildflowers.
Each piece from the Fura Fura collection is designed to make you feel joyful and free; a delight for your journeys through everyday life. It is a burst of energy bringing together freshness, freedom, and fun.
Fura Fura dresses and sarees are crafted for comfort and style and adorned with just enough details to keep things subtle and yet fresh and flirty. Add a season of joy to your wardrobe with these radiant and spirited weekend looks created in the finest handwoven and lightweight fabrics of India. Perfect for carefree days spent exploring your city streets, on picnics in the park, strolling through downtown, or relaxing at home or on vacation.
Wear the Forest Fern Tier Dress going to a special dinner or wear the Primrose Midi Dress to a picnic. Feel feather light in our pristine ivory dress with delicate floral hand prints. With an empire line tie up at bust and an easy fit, it comes with romantic puff sleeves with small flounce and flowing A-line skirt. It can be worn as an off-shoulder or as a sweet-heart neck and falls above the ankle. It is very suitable for any occasion. It's a must have in your closet!
Choose from an array of handmade dresses like the Queen of the Night dress. Handwoven organza is delicately pleated, smocked and hand sewn with pin tucks for added texture and dimension. The sleeveless, A-line silhouette allows this dress to be worn on or off the shoulder. With a dropped waist, short length and a surplice neckline, the Queen of the Night owes her beauty to simplicity. Ideal for a day at the beach, as the name suggests, don the Seashells Short Dress. This colorful dress has patterns inspired by coral, seashells, and water plants. The cotton garment dye organza has a crystalline texture that is enhanced by the hand-embroidered and floral handblock prints in shades of fossil and daisy and complemented by a flounced hemline. Slip into these beautiful, lightweight, and airy dresses to feel instantly alive!
Playful pleats on the Daffodil Bow Dress, the slender, flared sleeves and the square neckline of this style is tastefully accentuated with a bold floral lining and features beautiful scalloped edges. To add to its charm, there is a conspicuous bow tie-up at the front panel. The style is complemented with an exquisite floral print which wonderfully blends with the overall look. Pair this up with minimal jewellery and nude kitten heels for a fun night out. Or the Ripple Float Tier Dress, is soft, flowy, and beautiful. Tie-dyed in pastel yellow with accents of fuchsia and arctic blue, this dress features hand block printing of flora and polka dot prints—an everyday summer staple! With three tiers and dainty hand tied knot details, the Ripple Float tie-dye dress is perfect for an outdoor gatherings on warm afternoons.
Slip into these beautiful, lightweight and airy dresses to feel instantly alive!