About Us

Buna is a new way of life - one that is rooted in culture, craft and community. Buna stands at an interesting intersection of local and global, traditional and innovative, classic and contemporary.

We believe in looking back while moving forward. Buna is about slow living with sustainability at its heart. For us the process is as important as the product. Our story is a collective narrative of all the makers whose shared efforts culminate in a beautiful legacy.

Buna grew as a response to an ever changing world. It signals a shift from rapid consumption and disposal to ethical choices and mindful living. It recognizes that green fashion is no longer an alternative, but a necessity. At Buna, we take responsibility for the earth and consciously strive towards reducing waste and devising eco-friendly methods of production.

Buna is the brainchild of Pallavi Shantam, a fashion graduate from NIFT. Her love for Indian crafts and textiles, slow fashion, sustainable design and minimalism found an expression in Buna. It is her dream to create urban sanctuaries, spaces where one may retre­at to, for serenity and joy.

Our range of clothing, lighting and homewares all revolve around the premise of inspiring thoughtfulness. We use handwoven textiles, natural materials and artisanal techniques to create products with a global and timeless appeal.

Our Textile: Khadi

Khadi is a hand spun, hand woven cotton textile of India with a rich history spanning centuries. It is a versatile, eco friendly fabric with zero carbon foot print. It played a central role in the Indian independence movement, and became a symbol of self reliance. 

We at Buna love Khadi, because it reminds us of home and lends our clothes a certain charm and authentic character. Its irregularities and imperfections contain the testimony of its handcrafted origin.

We use high quality, natural raw materials and organic processes to create soft, breathable khadi fabrics. These are then made into fluid, relaxed and contemporary shapes.