Buna embodies a way of life that is rooted in culture, craft and community. Buna stands at an interesting intersection of local and global, traditional and innovative, classic and contemporary.
We believe in looking back while moving forward. Buna is about slow living with sustainability at its heart. For us the process is as important as the product. Our story is a collective narrative of all the makers whose shared efforts culminate in a beautiful legacy.
Buna grew as a response to an ever changing world. It signals a shift from rapid consumption and disposal to ethical choices and mindful living. It recognizes that green fashion is no longer an alternative, but a necessity. At Buna, we take responsibility for the earth in our small way and consciously strive towards reducing waste and devising eco-friendly methods of crafting our garments. We also operate on a made-to-order model, eliminating typical inventory issues that lead to over production.
Buna is the brainchild of Pallavi Shantam, a fashion graduate from NIFT. Her love for Indian crafts and textiles, slow fashion, sustainable design and minimalism found an expression in Buna. It is her dream to create urban sanctuaries, spaces co-existing with the hectic bustle of city life.
Our range of clothing revolves around the premise of inspiring thoughtfulness. We use handwoven textiles, natural materials and artisanal techniques to create products with a global and timeless appeal.